This is a question that we hear several times a week: "why should I pay you to create my company's website when I have a friend (relative, co-worker, whatever) that says he/she can do it for free (or cheap)?"

There are a number of very good reasons that you should have a professional web design firm create your company's website. At the top of the list is the fact that Ad Wizards understands which design technologies work better with the Internet's Search Engines. IF the search engines are NOT important to your site's effectiveness - e.g., you send the traffic there yourself, then by all means do what you want. If on the other hand, getting properly indexed by major search engines IS important to you, then you must use someone who understands the limitations of their indexing processes. It is no longer sufficient to add in META tags, and use a free submitting service. Those days are pretty much behind us now unfortunately. Sure, we use the META tags, but we use them correctly. We also have some other tricks that we use. [ones that don't get a site penalized]

Due to the dramatic increase of unethical practices by the Adult website industry over the past year, most search engines have had to modify how they index websites. This is an attempt to circumvent the underhanded tactics of XXX rated websites. Unfair you say? SURE. But like most things, people will always abuse them. The end result is that web designers that understand what is and is not allowed as far as the search engines are concerned, design the commercial sites to work within the proper framework of the moment.

There is a list of things that you should NOT do, and a list of things that you SHOULD do to not only get indexed, but to prevent yourself from being inadvertently banned from them altogether. Ad Wizards is constantly learning and studying what is and is not working, and we have pretty good results for most of our clients.

Additionally as commercial website designers, we understand business, what elements generally need to be incorporated into a site, and how to setup the site's navigation to keep in user-friendly. Add to that knowing better ways to get various things accomplished on the web can be very handy to you. Keep this in mind: if you put up a website and submit it to some search engines and do NOT do things correctly, it is much harder and more expensive to FIX it, than to do it right in the first place!

So to sum this up, if you use an amateur, you will generally get what you pay for. If you use a qualified profession company like Ad Wizards Internet Services, you will be a happy camper.