Monthly Archives: February 2015

“12 Biggest Mistakes to Avoid When Choosing a Website Host”

The Naked Facts of Internet Host Site
“Due Diligence”

This free report is provided by: Ad Wizards Internet Services

If you have any questions regarding this report, please email:

Many business owners sooner or later will begin looking for a Host Site on the Web to assist them in setting up their company’s “Web Presence.” This can be a very pleasant experience IF certain “due diligence” items are done BEFORE any commitments are made, or monies are paid. Many small and medium sized businesses, as well as home-based businesses, are looking for a Host Site that will act like the Captain of their Starship and “make it so!” That is, they want someone they can trust and that is competent to take them by the hand (figuratively speaking) and create a website for them that is not only effective and looks attractive, but most importantly, that will achieve the goals that they have for the site – be it new leads, sales, or a place to disseminate information to their clients. Additionally, they do not want to pay any more than is reasonable and necessary for these services.

There are a number of things you can do before deciding on which company or Host Site to use for this purpose, but remember this: they will ALL most likely tell you that they offer great service, that they are the best, that they get tons of traffic etc. etc. You would be wise to NOT take everyone at face value unless you want to set yourself up for a possible expensive disappointment. YOU are the one that will be responsible for checking them out FIRST and, after doing your “due diligence,” decide whether or not to do business with that company.

The following is a suggested check list of things to look into, questions to ask, and considerations that will help you have a better shot at signing up with the right Host Site for YOUR needs:

1) If you can, first try to get referrals from people you know and trust that are currently using a Host Site and are satisfied with the service provided, and the results achieved.

2) Ask questions! Don’t be shy in this department. Any ethical, honest and professional Host Site will not mind answering your questions.

3) Ask for AT LEAST 3-5 references from clients that have been doing business with them for more than just a couple of months. Then CONTACT those clients and ask them about the results, responsiveness, service, honesty, integrity, etc. that they have experienced in their dealings with said company. You should get as much input as possible. If you contact a number of client references, you stand a much better chance of getting a clearer picture of how that particular company operates overall.

It is important to remember that the Internet is home not only to many fine companies and Host Sites, but unfortunately a great many fly-by-night operators, dishonest companies and outright frauds. Due to the fact that “Internet Law” is still being developed and tested, there are a great number of “gray” areas. Unethical companies know what, and where, these areas are and use them to your disadvantage, and can take you to the cleaners. You have very little, if any, recourse.

4) Find out about response time and resolution time to problems the clients may have had. This can be a very good indicator of how much or how little the company cares about their clients after setting up their website. All sites will experience problems at one time or another, but how fast and how honestly they deal with them is a prime indicator of their integrity.

5) Compare rates for services. Don’t go cheap! But don’t lose your shirt either.  In this business, you can get great service at affordable rates by people that not only care about their clients, but know how to accomplish the various things necessary to assist their clients in getting results without draining your bank account. You just need to find the right company.

Do your research, it can save you a lot of money in the future.

6) Check on the type and size of connections to the Internet used by the company’s Web server(s). You want one that utilizes redundant carrier “pipes” to the Net if at all possible. Additionally, one that has a backup generator and a UPS system if at all possible.

7) If you have an idea of some of the features you want or need to incorporate into your Website, either now or later, make sure that the company can and will provide them, or assist you in getting them.

8) TALK to whoever you will be dealing with. Sure, you can use email for most things, but NOTHING will ever replace a personal relationship and, at least in the beginning, it will be much easier for you to establish a relationship, as well as get a feel for the person if you can either meet them in person or talk to them on the phone. This should not be a substitute for the other things mentioned above unless you get a reference from someone you trust implicitly.

9) Check into how many clients the site deals with and how long they have been doing business on the Internet. You can also check with one of the organizations that track scams on the Internet to see if the company has been reported as being unethical in the past. Remember though that many people do post bogus “scam” reports on the net out of anger, mischievousness, or by their competitors.

10) Check on the variety and quality of web design featured on the company’s site. Does it look good? Did it take forever to load on your browser? Is the spelling on client’s pages correct? Are all images showing up? Do you see any random “code” (you should not see any). These are some of the types of things that can indicate whether or not the Webmaster is concerned not only with their own image, but more importantly, with yours. Again, contacting a number of their clients can be most illuminating.

11) How fast does the company itself respond to your inquiries? Check them out via email and telephone – this can be crucial if you decide to do business with them.

12) Analyze the company’s own website. Does it have most of the information you need already on it? Does it answer most of your questions? Is it user friendly?

As a final thought, don’t fall in love with “cool” graphics or whiz-bang special effects. While these all have their place, it is best to have them used judiciously as many Internet “surfers” are bored by many of the effects that in the past were new and a novelty.

Ad Wizards Internet Services – For businesses of any size!

We will create, maintain, and promote your website at a very
affordable price. No misrepresentations, just fantastic service by
HONEST professionals with integrity. We CARE about our clients!


“6 Most Important Items to Remember When Choosing a Commercial Host Site For Your Business”

This Free Report is Provided By:

Ad Wizards Internet Services

If you have any questions regarding this report, please email:

Service After The Sale – Is It There?

One of the most important things to consider when deciding which Commercial Host Site to use for your business in establishing its Internet Presence is SERVICE. While this may sound obvious, many very smart business professionals forget to cover the basics of “due diligence” when choosing a Host Site and/or website designer and end up not only unhappy, but in many cases, out a great deal of money in the process.

There are some relatively easy ways to determine if a prospective Designer or Host Site truly offers superior service during AND after the sale. There are no real shortcuts that can be taken unless you are fortunate enough to be able to get a rock-solid recommendation from a friend or business associate. This only counts if they are currently using that Host Site, are pleased with their service, and the results. With a recommendation that you can rely upon, your task is much simpler, and less time consuming.

Most businesses do not have the time to research properly, and will simply take the word of the Host Site operator or designer at face value. Everyone in that business will tell you that they are the best, will take great care of you, make you look superior on the Web, will save you money, etc. This being the case, and since it is becoming increasing common that the proliferation of unprofessional, uncaring, and in many cases downright crooked Host Sites and designers are popping up everywhere, BUYER BEWARE!

This is not to say that you cannot find a reputable Host Site that will do the work required, and once your Website is functioning, will take excellent care of you. What it DOES mean is that you must put forth some effort to help ensure that you are putting not only your faith and money, but your company’s image, in the hands of people who care about you, and know what they are doing. While many Host Sites are run by programmers and designers, a solid sales and marketing background is also very important to a commercial website client. Some of the things that are important for a business website should be:

1) Service
2) Your company’s image
3) Service
4) Effectiveness of your website
5) Service
6) Service

Now to elaborate on these items:
1) Service – from the standpoint of helpfulness and input to the client during the initial process of consultations, gathering information, graphics etc. to design the website so it can achieve the goals you want on the Web. If a Host Site is not helpful from the get-go, BEWARE!

2) Making sure that the image your website projects is positive, professional, effective and most importantly user-friendly! If you receive complaints, or, ask for and get, a lot of negative feedback from clients and associates etc., something needs to be changed, and quickly.

3) Service – in taking care of all the details that website designers and Host Sites SHOULD be knowledgeable in, but many are not. An example of this is the proper and effective and correct use of META tags, ALT tags, TITLE tags, Headline tags, text layout and content and the submission process to Search Engines – collectively referred to in part as “SEO” – SEO Austin. If these thing are done correctly, it will greatly enhance the ease with which your Website can be located by those using a Search Engine. If they are NOT used correctly, it can hurt your chances tremendously. There are other items involved with ranking, but you must have the right foundation to start.

There are other issues to take into consideration to achieve “ranking” in Google, and you need to be sure you are dealing with someone who truly gets results for their clients. It is not cheap to do this, but it is a necessity if you intend to do business on the Net and be found in Google. Additionally years after this report was initially written, Google now has *2* types of ranking – “Organic” (traditional PC type search results, and the now MORE important “Mobile” results (given to mobile devices such as phones and notepads. The 2 types of ranking are DIFFERENT and NOT achieved in the same manner!

4) The results from your Web presence are the measuring stick. If your reason for having a website is an online brochure, then merely looking nice is fine. If however the reason for having it is to generate new leads or sales, and it does NOT generate them, is it due to your business…or to a lack of knowledge and assistance on the part of your Host Site, or a lack of ranking in Google?

5) Service – if there is a problem with the site, is it easy to contact the Host Site and get quick assistance to fix the problem? Are they friendly and knowledgeable so they can offer alternatives to you? Do they answer their email promptly? Do they return your phone calls?

If you are being ignored, it is usually due to the fact that they already have your money, a Website has been placed on the Web, and they feel their job is over. I believe that it has just started! A Host Site that has their clients’ interests in mind, will, on an ongoing basis, assist those clients, however they can, so their Web presence is working effectively, and their clients are happy. This can cover things like ongoing changes to the site, information and education for their clients, publicity for the Host Site as well as the businesses that reside there etc. Taking the money, putting up a website and ignoring you thereafter is unprofessional, to say the least.

6) Service – does the Host Site really care about you and want you to succeed on the Web? Do they want you to be so happy with their responsiveness, service, results, etc. so you will not only continue to build your website, but send referrals to them? Do they make changes and updates when requested in a timely manner?

If you can answer YES to many of these questions, you most likely have found one of the few Host Sites that know what they are doing and care about their clients. If not, ask your friends, ask your business associates, and if all else fails, check up on a number of Host Sites by contacting directly, at least 3-5 of their existing clients that have been doing business with them for at least 6 months and ASK QUESTIONS about the things I have mentioned previously. With a little “due diligence”, some time spent in asking questions, and a reasonably well thought out plan of action, you can find the right Commercial Host Site that truly offers you an effective Web Presence and SERVICE AFTER THE SALE.

Don Allen is founder and CEO of Ad Wizards Internet Services based in Burnet, Texas and can be reached via his website at, by phone at (512) 715-8008, or by email at

Ad Wizards Internet Services – For businesses small or large!

We will create, maintain, and promote your website at a very affordable price. No misrepresentations, just fantastic service by HONEST professionals with integrity. We CARE about our clients!